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Tele Columbus, Germany’s third largest cable operator, is deploying Metrological’s Application Platform to provide an integrated OTT app experience as part of its recently launched advanceTV entertainment offering. advanceTV is Tele Columbus’ next-generation multi-screen video experience featuring the latest TV, movies, apps and web content. Metrological is powering the advanceTV smart app portal, which will deliver app and internet content for an enhanced viewing experience. The Metrological platform offers a selection of premium apps that Tele Columbus is able to source from and publish in the app store in real-time.
“Tele Columbus advanceTV opens a new dimension of Television enabling consumers to enjoy their content on the main TV screen or second screens in a single viewer experience,” said Stefan Beberweil, Chief Marketing Officer, Tele Columbus. “Metrological’s cloud based TV application solution allows us to offer relevant apps and internet content as an added value to our customers.”