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VideoAmp, the total video platform for the TV and video ecosystem, and Grapeshot, the technology company that deploys machine learning to unlock value from data, have integrated Grapeshot’s Live Audience pre-bid keyword targeting solution with VideoAmp’s proprietary user graph. Under the terms of the partnership, programmatic buyers in the US can find live audience segments across desktop, mobile, and TV, with the ability to leverage custom audience definitions and social media trends all at scale with brand safety protection.
“At VideoAmp, we seek partners who bring immediate value to our clients. We are excited by Grapeshot’s proven ability to deliver increased conversion with the scale required to support our client’s broad audience reach needs,” said Nick Chakalos, EVP Global Business Development, VideoAmp.