Pearl TV has applauded the Federal Communications Commission’s publication of a draft proposed rulemaking that would authorise television broadcasters to deploy on a voluntary basis the next generation, IP-based TV broadcasting technology. Pearl is a business organisation of eight large station groups which collectively operate more than 220 local TV stations.
“As broadcasters focused on the development and deployment of new technology, Pearl is pleased that the FCC is launching a rulemaking that would allow the voluntary adoption of next generation TV. ATSC 3.0 will give broadcasters the tools they need to compete in a vastly different environment than when digital TV was first imagined. The move to an Internet Protocol-based system will deliver more content to viewers from more sources and insure that over-the-air broadcasting remains the primary resource for breaking news, emergency alerts, and a TV experience tailored to the desires of the viewer,” said Pearl TV managing director Anne Schelle.
Viewers Want Next Gen TV Features
The new next generation TV capabilities of enhanced video and improved audio, along with interactive and enhanced emergency services, are driving strong interest in ATSC 3.0 functionality, according to a recent survey of more than 500 U.S. Smart TV owners. Among the key findings of a Frank N. Magid Associates study from last spring:
The new ATSC 3.0 next-generation TV standard is expected to be a transformative technology for broadcasters, allowing television stations to deliver Ultra HDTV and HDR signals, enhanced audio, hybrid broadband and linear TV experiences, improve emergency alerting and accessibility features, send video-on-demand content, and even enhanced advertisement targeting to reach specific segments of viewers.