ProSiebenSat.1, Vodafone distribution agreement
February 3, 2017
ProSiebenSat.1 Media has signed a long-term agreement with Vodafone for the distribution of its free, paid, HD, and VoD content. Starting at the end of February, Vodafone customers in Germany will be able to directly order and use maxdome via Vodafone’s new GigaTV entertainment platform. With this agreement, maxdome will be distributed via all major cable providers.
For the first time, Vodafone viewers with a cable TV or IPTV connection will also be able to receive SAT.1 Gold and ProSieben MAXX, two free TV stations from the ProSiebenSat.1 Group, in HD quality. The pay TV stations SAT.1 emotions and kabel eins Classics will also be available in high resolution in the HD Premium Plus package from Vodafone. ProSieben Fun HD, the third pay TV station from ProSiebenSat.1, is a new addition to the HD Premium package.
“Vodafone is a very attractive partner. In addition to the nearly eight million cable TV and IPTV Vodafone households, with the new agreement we will expand our potential reach by more than 30 million mobile and DSL customers,” said Christof Wahl, Executive Board Member for Digital Entertainment and COO of the ProSiebenSat.1 Group. Regarding the reasons for the closer cooperation, Wahl says: “We offer Vodafone customers the greatest possible convenience: Via our ten free and pay TV stations, media libraries, and maxdome, they will receive high-quality programs, time-shifted television viewing, and a wide variety of entertainment options from a single source.”
Vodafone’s Chief Commercial Officer Dr. Manuel Cubero added: “Thanks to the new agreement with the ProSiebenSat.1 Group, we can offer our customers an even bigger selection of TV programs and entertainment content. Vodafone’s new GigaTV platform gives customers personal recommendations for relevant content, which customers can access quickly and easily at home as well as on the go via smartphones and tablets.”