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Zee Entertainment Enterprises Limited (ZEEL) has launched its Telugu movie channel, Zee Cinemalu on Dish and Sling TV in the US as a part of the Telugu pack. This launch brings the total tally of ZEE channels in the US to 37, making ZEE the biggest multi-cultural broadcaster in the US.
Speaking on the latest addition to the ZEE bouquet, Sameer Targe, Business Head – ZEE Americas said, “Movies are an integral part of the lives of the Telugu audience and the stars of Telugu cinema are worshipped as demigods. The Telugu community in the USA is close to half a million strong and is growing at more than 10 per cent every year. With the positioning of ‘Dil Pai Super Hit’, Zee Cinemalu offers a wide variety of movies from different genres with an aim to win the hearts of the Telugu audience.”