CLAdirect & Witbe’s new partnership

CLAdirect, the technology solutions provider with 20 years of leadership in the Latin America and the Caribbean regions, has included a new asset for its innovative portfolio: the Quality of Experience (QoE) technologies of Witbe. Combining hardware and software, Witbe’s state-of-the-art technologies have already been adopted by over 300 clients in 45 countries. Leading innovation in the QoE industry, Witbe provides an award-winning approach to monitor the Quality of Experience actually being delivered to the End-Users of any interactive service (telephony, video, Web, etc.), on any device (PC, smartphone, STB, Home Gateway, etc.) and over any type of network (fixed, mobile, OTT, etc.).

About the new partnership, Marie-Véronique Lacaze, President and CEO of Witbe, said: “It is extremely important for us to assist and support clients using our technologies. Having CLAdirect so close to all these new markets will considerably expand our sales footprint and service coverage. Moreover, this will enable Witbe to be closer to our clients in the Caribbean and in Latin America”. Also, on this new agreement, CLAdirect’s CEO, Alberto Gross, emphasizes on Witbe’s offer for Service providers, MSOs and OTTs players: “Witbe’s robots not only guarantee high quality image and sound, but also keep up to the operations challenge. The most important broadcasters in the U.S. and Europe trust this technology to measure objectively the actual quality delivered to End-Users. We believe – soon enough – Latin America and Caribbean players will adopt these technologies”.

Witbe has developed an approach based on robots replicating users’ behaviors, 24/7, such as: watching a video on demand on a tablet, logging on a bank account, giving calls from a smartphone etc. Witbe robots can proactively detect in real time any service degradation, thus allowing services providers to improve their customers’ experience and satisfaction.

Also commenting on the partnership, Gilles Richard, VP Business Development of Witbe, said: “It is a great pleasure for Witbe to sign this partnership agreement with CLAdirect. As a pan-regional Systems Integrator with presence in 11 countries, CLAdirect will be able to offer Witbe’s QoE technologies to Service providers, MSOs and OTTs players throughout the Americas. CLAdirect will also provide local support and consulting services on our technologies. We are very optimistic about this partnership. Indeed, a major Tier1 MSO in Peru has already chosen Witbe’s technologies through CLAdirect.”

Jaime Blanco, VP of Solutions at CLAdirect indicates that there’s a lot of excitement in their team for Witbe’s technology: “For this partnership, we have prepared our own Center of Development, equipped with Witbe’s robots, with the objective to provide PoC to prospects and to bring support services for the existing customers. Also, our consulting team has been trained in Witbe’s offices in New York last month”.

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