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TV Channel “Ukraine” becomes a part of Segodnya, an integrated large-scale news platform that will comprise TV, press and digital technologies. These communication channels will now be a part of the news brand.
The synergy and interaction between TV Channel “Ukraine”, Segodnya.ua website and Segodnya newspaper will help keep the audience updated 24/7 under the integrated brand.
Viewers of TV Channel “Ukraine” will see a new multi-feature studio of Segodnya news programme. It has quality technical equipment for simultaneous broadcasting from different platforms. In addition, new design solutions help news anchors host programmes together and keep several guests in picture.
The key objective of the initiative is to meet the information needs of a wide audience, while respecting the fundamental values that remain unchanged – the balance of opinion, accuracy, public interests, unbiased approach and impartiality.
The firm boundaries between the media are being erased. Today, consumers want to receive information in all formats, including texts, photos, video and graphics, and use all media channels, sometimes even simultaneously. Segodnya news brand has long been communicating with its audience not only through the newspaper and website but also through other channels such as social networks and YouTube. Now TV have been added, which gives new opportunities for the viewers and readers.
Segodnya multi-platform news brand is a landmark change that have been developed for a long time. The goal is to get across the information to the viewers and readers quickly and conveniently and be responsible for the delivered quality. Thus, the idea of 24/7news, the most popular news format for Ukraine today, is implemented.