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India’s Telecom Regulatory Authority (TRAI) has reported that hundreds of channels are transmitting advertising breaks that exceed TRAI’s rules.
TRAI has various limits in place for ad-breaks and found that 104 non-news channels were airing more than 12 minutes per hour. Another 23 news channels also exceeded these limits.
Almost all of India’s Hindi-language channels are breaching the 12-minute in any hour limits, with some channels almost transmitting 16 minutes per hour. TRAI says that the average is a worrying 15.16 minutes per hour.
But these breaches are miniscule when compared with some of India’s film channels with B4U’s average duration during peak hours carrying a massive 25.79 minutes per hour.
Even ‘western’ channels are not immune with Discovery Channel found to be carrying 13.87 minutes per hour, and TLC 13.77 minutes. TRAI’s ‘Infotainment & Lifestyle’ genre, where ten channels including Discovery, Nat-Geo, Animal Planet and Discovery Science sit, were all found to be in breach.