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The FTA TV duopoly of Mediaset and Atresmedia remains strong in Spain, with the groups controlling a combined 85.4 per cent of the TV ad share.
The latest figures from Infoadex reveal both took €1.811 billion out of the total €2.122 billion TV ad revenues in 2016, up 5.5 per cent. Only €100 million went to other TV channels with nationwide coverage. Regional TV stations took €126.9 million, down 4.1 per cent whereas pay-TV channels registered €81.4 million, up 13.3 per cent.
Mediaset, operator of Tele 5 and Cuatro among others, was the market leader with ad revenues reaching €918.5 million, up 5.2 per cent. Atresmedia, operator of Antena 3 and La Sexta, among others, netted €893 in ad revenues, up 5.6 per cent.