Nearly 2 in 5 Kiwis now have SVoD – and 1 in 10 already have at least two services in the home,
Over a million New Zealanders now have Netflix—but Lightbox is the faster growing SVoD provider in the country, Roy Morgan Research shows.
By the end of 2016, an estimated 1,066,000 New Zealanders aged 14+ subscribed to Netflix—up 56 per cent compared with 684,000 in December 2015.
However the number of Kiwis with Lightbox more than doubled over the period, from 285,000 to 630,000.
Of course, the SVoD market isn’t a zero-sum game. What at first seems like a never-ending catalogue might seem a tad incomplete after a few months of binge-watching. At the end of 2015, only 108,000 Kiwis had both Netflix and Lightbox; a year later this had more than tripled to 337,000.
Between them, Neon and Quickflix only reached around 127,000 Kiwis in the December 2016 quarter. Altogether 1.4 million Kiwis aged 14+ (37 per cent) have one or more of these four SVoD services in the home, up from 900,000 at the close of 2015. Over one in four subscribers now have two or more of these SVoD services in the home, up from one in six a year earlier.