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Eyeview, a specialist in outcome-based video marketing, has announced the appointment of Brian Katz as Vice President, Advanced TV Insights & Strategy. Katz brings more than twenty years of experience in cable, digital and broadcast to the role.
Katz will lead and execute custom advanced TV solutions for Eyeview’s retail, CPG, auto and travel clients. He will leverage his experience to make addressable TV approachable for marketers who are new to this medium, and ensure the best financial outcomes for their paid media investments.
“Our clients want to do more with addressable TV, but feel it is way too complicated and cumbersome. They struggle to develop best practices, resources and experience with the medium. Brian’s expertise makes him a great client-facing advocate for marketers looking to engage, learn and expand their TV options. Video is evolving rapidly and Eyeview will continue to build thought leadership across our video portfolio,” said Jason Baadsgaard, CRO, Eyeview.
“I am thrilled to be joining the Eyeview team and believe their market offering surpasses others in the increasingly complicated addressable television space,” said Katz. “Being able to offer solutions across all forms of video, along with high accountability on the outcomes, is very powerful. At Eyeview, I am fortunate to be serving many of the same F500 brands I’ve historically partnered with in the past.”
Before joining Eyeview, Katz served as a Senior Vice President of Audience & Purchaser Insights at TiVo. Katz also held multiple roles at NBCU cable and distribution units.