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Viasat World, the pay-TV operator, has launched its first ever female skewing entertainment channel, Viasat Life, on African operator DStv and GOtv, Multichoice.
The channel will launch as part of the rewards offered on MultiChoice’s new customer loyalty programmes, DStv Thanks and GOtv WOW, has also launched to customers. The partnership with DStv and GOtv is proof of the popularity of this channel in Africa and Viasat World is excited to be working with this new operator.
Viasat Life is aimed at young families with kids and Adults 25 to 49. The new lifestyle channel, featuring almost 75 per cent of exclusive premieres of aspirational, uplifting and self-improvement
Vice President of Commercial Affairs, Emma Jones, commented: “We are extremely excited about launching Viasat life on DStv, and spreading our audience reach ever-further across 43 African territories. With its aspirational style of programming, featuring big names from the worlds of food, fashion, movies and music, we believe Viasat Life will resonate with audiences across Africa.”