Vubiquity boosts rights management with Digital Element

Digital Element, a provider of IP geolocation technology, has announced that Vubiquity, a global player in premium content services, has deployed its NetAcuity hyperlocal IP geolocation technology to enhance its geographic rights management capability globally ­– with a particular focus on Africa and Latin America.

Vubiquity works with hundreds of film studios, television networks, and independent content owners to provide premium content to more than 1,100 global video distributors, reaching almost 109 million households.

“We needed to access data in the African and Latin-American regions, and while the studios we work with do offer a list of approved IP geolocation technology providers, many of the companies tend to operate only in very specific parts of the world,” explained Allan Dembry, CIO, Head of Global Engineering, Vubiquity. “Digital Element’s NetAcuity is the gold standard in the industry, and we take comfort in knowing that we are using reliable, high quality geographic proxy and VPN datasets, which meet the studios’ licensing requirements.”

Vubiquity joins some of Digital Element’s other high-profile data management and advertising platform clients including Channel 5, Teads.tv, YouView, Hulu, CNN, Disney Interactive, Sony Pictures, Turn, Videology, ESPN, and many others.

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