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Time Warner’s Turner and Warner Bros. have partnered on a new standalone US domestic premium video subscription service – Boomerang – that will launch in the Spring of 2017. This will be the first time the two companies have offered the massive Hanna-Barbera, Looney Tunes and MGM animation library of over 5,000 titles on a streaming platform.
Boomerang will provide audiences instant and exclusive access to both brand-new original series and timeless franchises such as Scooby Doo, Tom & Jerry, Bugs Bunny, The Jetsons and The Flintstones among many others. Launching with a vast number of episodes, new content will be added weekly for kids, families and animation lovers of all ages to enjoy.
Boomerang will be the exclusive home to a slate of new, original series, including Warner Bros. Animation’s Dorothy and the Wizard of Oz, and Wacky Races, a full-engine overhaul of the Hanna-Barbera classic series. Additionally, Boomerang will be the only place to catch new episodes of three fan-favorite series, Scooby-Doo, Looney Tunes and Tom & Jerry.
Boomerang will support its world-class content offering with a robust set of product features in the months following launch including: family profiles, personalized recommendations, download-to-go, Spanish audio and interactive features that will give users new and exciting ways to discover and share content. The Boomerang OTT service will be powered by applications and technology developed by DramaFever, a Warner Bros. Digital Networks company.
The service will be ad-free and launch domestically on Web, iOS and Android devices for $4.99 (€4.72) per month (with a 7-day Free Trial) or $39.99 annually (with a 30-day Free Trial).
The product will expand to several more platforms after launch, including Amazon, Roku and Apple TV. Turner and Warner Bros. will explore additional distribution opportunities with both new and existing partners in the future.
“Boomerang is a beloved brand that has always had multi-generational appeal and some of the greatest animated shows ever created,” said Christina Miller, President, Cartoon Network, Boomerang, Adult Swim. “Our on-going partnership with Warner Bros. around this new premium service continues our strategy of making sure our fans are engaged with fresh and fun content whenever and wherever they want it.”
“We are bringing the best new and classic characters to kids, families and animation fans so they can now watch their favourites anywhere, anytime on any screen,” said Craig Hunegs, President, Business and Strategy, Warner Bros. Television Group and President, Warner Bros. Digital Networks. “It’s a whole new way to access Warner Bros.’ storied legacy of laughs!”