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US auto racing series NASCAR and digital satellite service SiriusXM have agreed a six-year renewal to extend their broadcasting and marketing agreement through 2022.
SiriusXM will continue to deliver 24/7 racing content to millions of listeners across North America, including live broadcasts of every race, plus daily NASCAR talk and interviews with voices across the industry through its exclusive SiriusXM NASCAR Radio channel. NASCAR content is available to SiriusXM subscribers in their car, at home or on the go on satellite radios, on the SiriusXM app and online at SiriusXM.com.
SiriusXM and NASCAR’s agreement extension marks another important milestone in the history of collaboration between the two organisations, as 2017 is NASCAR’s 16th season on satellite radio and listeners will have uninterrupted access to the sport for more than two decades. SiriusXM will also retain exclusive category rights to utilise NASCAR branding and trademarks for advertising and promotion.
“We have more than a successful decade of partnership already under our belts with SiriusXM and look forward to continuing our relationship over the next six years,” said Steve Herbst, senior vice president, broadcasting and production at NASCAR. “SiriusXM provides robust coverage of both our live events and breaking news, acting as a trusted resource for our sport and helping NASCAR content to reach new, diverse audiences nationwide.”
“For the last 15 years, we’ve proudly delivered the excitement of NASCAR to fans nationwide, providing them with a level of coverage unmatched by anyone in audio entertainment, and we are very pleased to continue our relationship for years to come,” said Steve Cohen, SiriusXM’s SVP of Sports Programming. “NASCAR has always had one of the most loyal fan bases in sports, and it continues to innovate to constantly improve the racing on the track. SiriusXM NASCAR Radio will continue to give fans, no matter where they are in the country, a terrific platform to follow and discuss the new format put in place this season, and stay connected with their favourite drivers as they vie for the championship.”
The Monster Energy NASCAR Cup Series returns to the track this weekend with the Kobalt 400 at Las Vegas Motor Speedway, live March 12th at 3:30 p.m. ET on SiriusXM NASCAR Radio, channel 90.