Armstrong heads Viacom emerging brands
March 14, 2017
Viacom International Media Networks (VIMN) has announced the appointment of Michael D. Armstrong as Executive Vice President and General Manager, Revenue and Emerging Brands. In this role, he adds oversight of International Program Sales and Affiliate Sales to his role. With this expanded remit, Arran Tindall, SVP, Commercial and Content Distribution, will step up to lead International Affiliate Sales and Caroline Beaton, SVP, of International Program and Format Sales will now both report to Armstrong.
Armstrong will continue to manage the development and expansion of the BET, Paramount Channel and Spike internationally, as well as oversee VIMN’s ad sales division, Viacom Velocity International.
“Michael is an innovator and strategic thinker who has spearheaded the growth and expansion of Viacom internationally across multiple lines of business and brands,” said David Lynn, President and CEO of VIMN. “In his new role, Michael will now oversee two more key areas of our business, managing a strong team of leaders who will continue to drive the day-to-day activities under his overall strategic guidance.”