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Global broadcaster Eleven Sports has entered the US market following the acquisition of certain distribution assets of One World Sports.
With the acquisition of certain One World Sports’ distribution assets, the US network is available to 50 million homes through carriage deals including AT&T, DirecTV, Verizon, Charter and NCTC among others.
Eleven Sports says it will build a portfolio of rights in the US from sports including cycling, ice hockey, basketball, football, rugby, lacrosse, cricket, drone racing and other millennial-focused sports, with specific information about those rights being made public in the near future.
“Entering the US market presents a significant moment for Eleven and a fantastic opportunity that is aligned to our core strategy to reach and connect with millennial fans everywhere with refreshing and exciting content,” said Marc Watson, Executive Chairman, Eleven Sports and Aser Media, Eleven’s parent company. “By breaking into the US market, we are opening the door to 50 million more fans from day one and we are committed to providing them with live action and unique insight into sports content that is both engaging and tailored to suit fans’ specific interests.”