American consumers’ status as a binge watching, streaming, multitasking nation enters 2017 with strong momentum according to Deloitte’s 11th Digital Democracy Survey. With 84 per cent of Americans on social networks – social media has evolved well beyond ‘socialising’ and is being used to discover new content, get news and resolve customer service issues.
“American consumers continued to stream, binge watch and demand more media in 2016. As the growing forces of social media and over-the-top services continue to accelerate, particularly among millennials and Generation Z, the consumer rules,” said Kevin Westcott, vice chairman and US media and entertainment leader, Deloitte LLP. “The shift to streaming, mobile, on-demand services and personalisation are significant opportunities in 2017. Brands can bring new value, services and incredibly entertaining content to the empowered consumers across all age groups in a manner that can be monetised.”
Deloitte’s survey examines the way Americans consume media across generations, the value consumers place on products and services, as well as attitudes and behaviors toward advertising, social networks and mobile technologies.
Among the key findings from Deloitte’s Digital Democracy Survey:
Streaming, pay TV, binge watching – full speed ahead
Advertising – big opportunities for mobile and online in 2017
The Social Network is the Network
The 11th edition of the Digital Democracy Survey focuses on five generations, providing insight into how consumers ages 14 and above are interacting with media, products and services, mobile technologies, the Internet, attitudes and behaviours toward advertising and social networks, and what their preferences might be in the future.
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