Imagine next-gen playout for Abu Dhabi Media

Imagine Communications has successfully implemented a business continuity playout site, with full premium channel functionality, for Abu Dhabi Media (ADM). The disaster recovery solution uses Imagine Communications’ playout, automation and other software products running on du’s Media Cloud platform.

du is an  ICT service providers in the United Arab Emirates. In addition to providing ADM with a fully functional disaster recovery facility, the cloud-based deployment has prompted the media company to revitalise its premises-based playout operations to match the performance and flexibility of the new cloud-based facilities.

“Our strategy is to move towards an all-IP infrastructure in due course, and this proof of concept of full IP playout channels running on a datacentre miles away is an important step for our broadcast industry in the region,” said Hamad Abdelrazaq, director of technology, Live Media Production Services at ADM. “Imagine Communications showed that they could do it today, and our proof-of-concept installation is now part of our long-term vision.”

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