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Presteigne Broadcast Hire has taken delivery of more than £2 million in new broadcast technology from Sony, Canon, Blackmagic, Vinten and others to further strengthen its dry hire stock inventories with the latest technologies.
As 4K continues to gain acceptance, Presteigne says it can meet the mounting number of requests for 4K camera and associated lenses with its investment in new Sony HDC-4300 cameras, which utilise ultra-high-precision alignment technology to realise three 2/3-inch 4K image sensors.
A broad range of Canon 4K studio, field, ENG and telephoto lenses were also acquired to ensure pristine 4K acquisition in any application.
Presteigne CEO Mike Ransome said, “This investment demonstrates our commitment to our customers worldwide. One of the most intricate and important tasks for a dry hire company is to plan and budget for new technologies, and we have studied our choices in this case very carefully. For example, we normally expect professional lenses to have a working life of at least ten years. This substantial investment in 4K lenses is ample demonstration of our belief that 4K will continue to gain momentum and become, if not commonplace, then a readily achievable standard for motion pictures, television dramas, and live events as increasingly large screens demand increasingly detailed resolution.”