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Conviva, powering every internet-connected screen with the most engaging viewing experiences imaginable, and Sky, Europe’s leading entertainment company, have been shortlisted for the TV Connect Awards taking place in London this week.
The pair have been recognised in the ‘Best Content Delivery Service/Innovation’ category for their work in delivering a best in-class viewing experience for Sky customers, working together to optimise streaming performance across content delivery network (CDN) providers.
Conviva and Sky’s recent case study (currently shortlisted for the TV Connect Award) showcases the development of an innovative way to deliver the highest OTT video quality possible for viewers whilst minimizing CDN costs.
Conviva’s Quality of Experience (QoE) analytics for OTT video helped Sky discover a direct correlation between viewer engagement and streaming performance. As Sky is constantly innovating to ensure its content is seamlessly delivered to customers; one of its key initiatives is to leverage some of the world’s largest CDNs to optimize the delivery of video content. To achieve this, Sky designed a multi-CDN approach that allowed for instant switching or load balancing across CDNs as required.
Conviva’s Precision (a resource optimization intelligence data feed) was integrated with Sky’s proprietary technology stack to make real-time CDN switching decisions based on these correlated thresholds.
Colin McQuade, MD Grp TV and Digital Platform at Sky, said, “At Sky we are always looking for ways to improve our customer’s viewing experience. By partnering with Conviva, we were able to use data and insights, to make sure our customers were able to access content seamlessly whenever they wanted to. It’s great to see this partnership recognised at the TV Connect Awards.”
Dr. Hui Zhang, Co-Founder and CEO of Conviva, said, “Sky is an important and long-term customer of ours who truly cares about delivering best-in-class quality of experience to their viewers, and takes serious steps to ensuring this quality. It is important to us that Sky’s state-of-the-art network operations centre be provided with a real-time dashboard view of what their viewers are experiencing, and help them detect and correct issues within seconds before they affect engagement or retention.”