BBC World News goes OTT with Hulu Japan

The BBC is launching a live stream of its 24-hour international news channel – BBC World News – on SVoD service Hulu Japan. The deal marks the first time the corporation has made the linear channel available via one of the major international subscription VoD services in Japan and makes BBC World News the first live streamed news channel available via Hulu Japan.

The ad-free feed of BBC World News in both English and Japanese will be available via Hulu on desktop in Japan from March 30th, meaning that users can access live breaking news from the BBC, 24 hours a day. It is currently the only SVoD service to carry the live channel anywhere in the world. The service will also become available on mobile later this year.

The launch is the latest in a series of digital innovations and investments in Japan and comes as BBC.jp – the BBC’s Japanese-language website – celebrates its one year anniversary amid record audience figures.

“As the world becomes more interconnected and global news events increase in regularity and relevance, we know our audiences want access to the BBC’s world-class impartial news wherever they are – at home or on the move,” noted Chris Davies, Commercial Director for BBC Global News. “This latest deal is part of our strategy to ensure that people can stay up-to-date in more ways than ever.”

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