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Cloud-based OTT video distribution service Zype, and OTT transition enabler Opera TV are teaming up to launch a fully-integrated, end-to-end distribution and monetisation solution for video content owners to manage and maximise advertising revenue through the Opera TV Store. World Poker Tour and Shout! Factory are among the more than 20 customers included in the launch.
The integrated OTT offering allows video content owners easily to curate content in the Zype Platform, generate a Smart TV app using an Opera TV Snap formatted content feed, and publish an app on Smart TV manufacturer devices from Sony, TiVo, Hisense, Samsung (Blu-ray players), Skyworth, VESTEL, Oncorp, Changhong, Amino, Swisscom, Virgin Media and more. With Opera TV’s video distribution solution, Zype customers publishing to Opera TV can then monetise their content and get paid via this new revenue stream without having to worry about direct ad sales, ad operations, or further ad technology integrations.
“We are excited to support partners like Opera TV who understand the OTT space and are expanding their engaged and super-active customer base with innovative products like Snap,” said Ed Laczynski, Founder and CEO of Zype. “This collaboration gives our existing customers access to Opera TV’s leading suite of Smart TV products, and increases their ability to monetise and grow. We believe the Smart TV universe represents the future of streaming video, and are psyched to turn this on.”
“Combining both our leading technologies will enable us to accelerate availability of highly desired OTT video content on the biggest screen in the home to millions of consumers globally,” added Daniel Nordberg, VP Content at Opera TV. “Opera TV Snap, an industry-first, cloud based turnkey solution was designed to provide content owners with the opportunity to drive seamless distribution of on-demand and live OTT content on tens of millions of Smart TV devices powered by Opera TV software.”
“We chose Zype for their robust platform that provides us with a simple and efficient process for uploading and distributing to OTT platforms,” said Johnny McMahon, VP, WPT Studios & Executive in Charge of Production for World Poker Tour. “With the Zype and Opera TV integration, WPT content is now readily available on Smart TVs, expanding our global reach and allowing a greater audience to experience all the World Poker Tour has to offer.”
Zype currently enables over 100 content partners to distribute their owned and operated content, while Opera TV helps 1,000 video publishers to reach audiences across millions of Smart TV devices.