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Study: IoT market ‘has credibility problem’

The potential of the IoT market has been overblown and will account for just seven percent of global IT spend in 2025, new research has forecast. Strategy Analytics said claims that the IoT had become mainstream were wide of the mark and that the market had “a credibility problem”.

The IoT accounted for 3.8 percent of global IT spend in 2015, the research said, and will grow to 7.1 percent by 2025. Strategy Analytics based its figures on interviews with “IT decision makers” across nine vertical markets in the US, the UK, France, and Germany.

It found that 35 percent of firms with IoT deployments had fewer than 100 devices connected. In the US, two-thirds of businesses spent less than $100,000 on IoT projects, it said. Last year, Machina Research said IoT revenues were set to top $3 trillion in 2025, up from $750 billion in 2015. Harvey Cohen, President of Strategy Analytics, said: “Estimates that put the IoT market value at $3 trillion or more have a credibility problem. “Can [the] IoT really be bigger than the entire IT industry?

Strategy Analytics also took issue with the likes of Vodafone, which said last year that the IoT market had “entered the mainstream”. David Kerr, a VP at Strategy Analytics, commented: “Claims that the IoT market has progressed from experimental to mainstream are just not supported by Strategy Analytics voice of the buyer data yet.

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