SAARC pay-TV market to reach $16bn

According to market research firm Dataxis, the major SAARC countries (India, Bangladesh, Pakistan, Nepal, Sri Lanka) plus Myanmar will see their pay-TV market doubled by 2021, to reach $16 billion (€15.09) compared to just $8 billion in 2016. Altogether these countries represent close to 25 per cent of the world population.

India is by far the biggest pay-TV market and accounts for 80 per cent of the region’s pay-TV revenues. In terms of pay-TV subscribers, India will reach 215 million subscribers in 2021 compared to 177 million in 2016.

Dataxis also predicts a double-digit growth in pay-TV revenues for all other countries. Bangladesh and Myanmar are going to enjoy the highest growth.

Total pay-TV subscriber will climb to 270 million in 2021 compared to 210 million in 2016.

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