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Indian content company, Zee Entertainment Enterprises Limited (ZEEL) has announced its foray into Poland. The company has appointed Pawel Kolasa as Country Manager – Poland and he will report to Neeraj Dhingra, CEO – ZEE Network Europe. The channel will also shortly launch a specially customised version of Zee.One, its dedicated Bollywood film and entertainment channel for Polish audiences.
Amit Goenka, CEO at International Broadcast Business, ZEEL commented: “In the past few years, we have focused our efforts on expanding and strengthening our position internationally. With a wide range of television channels, on-line platforms and film productions, we now reach more than one billion viewers across five continents. After the successful launch of Zee.One in Germany last year, we want to further strengthen our presence in Central Europe and Poland is the market with the highest potential in this region.”
Neeraj Dhingra, CEO at ZEE Network Europe, added: “We are the first Indian media and entertainment conglomerate to enter Poland. We are confident that our entry into this market will play a key role in the development of our business in this part of Europe, giving a new dimension to our company’s expansion keeping in line with our motto of ‘Vasudhaiva Kutumbakam – The World is My Family’.”