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Following a comprehensive strategic review, IP Network will be transformed into a single point of contact for advertisers wishing to communicate outside their home territory and are keen to benefit from local expertise. As part of the strategic repositioning, IP Network will change its name to RTL AdConnect effective immediately.
In addition to the established media partners, consisting of RTL Group’s broadcasters – including RTL Television in Germany, M6 in France, RTL-TVI in Belgium, RTL4 in the Netherlands, or radio stations like RTL Radio in France – as well as TV channels such as ITV in the UK and RAI in Italy, the new ‘total video’ proposition of RTL AdConnect also encompasses inventory of powerful multi-platform networks such as StyleHaul to international clients. At the same time, the company is leveraging RTL Group’s network of ad tech investments such as SpotX, Smartclip, Clypd and VideoAmp.
Stéphane Coruble, Managing Director of RTL AdConnect, says: “We used to be known as IP Network in the traditional broadcast world, and we will be known as RTL AdConnect in the ‘total video’ universe. We are introducing full digital transformation of the company. In addition to TV and radio advertising sales, we will also offer digital communication, Multi-Platform Networks, YouTube channels or branded content campaigns – all of this in a brand-safe environment. RTL AdConnect is a guiding light in a world of growing complexity, offering expertise and 360-degree solutions to international clients. We are the only sales house to offer such a service to clients on international scale.”