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Videology, a software provider for converged TV and video advertising, has released its Q1 2017 U.S. TV & Video At-A-Glance report. According to the report, Videology has seen a 6x increase in the number of ad requests for Connected TV since Q1 2015. In fact, today over half (56 per cent) of campaigns are run using some Connected TV inventory.
The report also showed
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