TiVo has announced that Frontier Communications, a US service provider, has signed a multi-year product licence agreement and renewal of its entertainment discovery intellectual property licence agreement.
This deal names TiVo as the exclusive provider of advertising for national advertising campaigns in Frontier Communications’ interactive programming guides’ programme listings grid and provides Frontier with a license to the TiVo intellectual property portfolios. With TiVo Advertising, campaigns will be targeted based on viewership demographics and delivered to Frontier subscribers in several top markets, including those in California, Florida and Texas. As one of the largest pay-TV providers in the US, Frontier Communications offers a variety of services to customers over its networks, including video, voice, satellite video, wireless Internet data access, data security solutions and home and business communications.
“Our relationship with Frontier is further testimony to how pay-TV providers use TiVo’s intellectual property and solutions to reach consumers in more innovative ways,” said Samir Armaly, executive vice president, intellectual property and licensing, Rovi Corporation, a TiVo company.