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Movistar+, Telefonica’s IPTV platform, has become the largest TV operator in Spain in terms of revenues – ahead of both Mediaset and Atresmedia.
According to the latest figures from the CNMC, Movistar+ revenues were at €1.574 billion at the end of 2016 whereas Mediaset, operator of Tele 5 and Cuatro among others, and Atresmedia, operator of Antena 3 and La Sexta among others, made €1.021bn and €971 million, respectively.
Most of Movistar+’ revenues came from monthly subscription fees whereas in the case of the FTA, the main income was the advertising.
According to Infoadex, overall the TV market generated €5.865 billion in 2016, up 2.5 per cent on the previous year. From that figure, the 36 per cent (€2,148 million) corresponded to advertising, 30 per cent (€1.767 billion to pay TV fees) and €1.754 billion to state subsidies.