Netflix Australia “tests” price hikes

Netflix subscribers in Australia could soon see fees rise by as much as 20 per cent. According to reports, Netflix has been applying temporary increases to its plans that bump the cost of its basic service from A$8.99 a month to A$9.99, its standard service from A$11.99 a month to A$13.99 and its premium service from A$14.99 to A$17.99 a month.

A spokesman for Netflix confirmed the company has been testing pricing increases aimed at Australian subscribers. “We continuously test new things at Netflix and these tests typically vary in length of time,” he said. “In this case, we are testing slightly different price points to better understand how con­sumers value Netflix. Not everyone will see this test and we may not ever offer it generally.”

The possible price increases come as the Australian federal government prepares to expand the Goods and Services Tax to cover streaming services from July 1st.

You must be logged in to post a comment Login