AP, SAM launching AP Social Newswire

The Associated Press will work with social media management platform SAM to launch the AP Social Newswire, a feed of user-generated content (UGC) being vetted and verified by AP’s social media experts and editors across the globe.

The AP Social Newswire will allow customers to discover and inspect user-generated content as it comes into the AP newsroom, offering real-time access to the news agency’s UGC verification process through the SAM platform.

“The AP Social Newswire allows customers to benefit from AP’s expertise in verifying user generated content, helping them sort out the real from the fake,” said Jim Kennedy, AP senior vice president for strategic planning. “Together with SAM, we are able to offer a powerful combination of content and technology to help newsrooms navigate the flood of photo and videos being shared across social media, especially in breaking news situations.”

AP Social Media Editor Eric Carvin added: “Our UGC experts around the world use SAM to find, track, verify and collaborate around social content. The AP Social Newswire offers a window into that work — what we’re looking for, what we’ve found, and what we’ve authenticated or debunked.”

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