Discovery concludes Olympics FTA deal with Armenia
May 17, 2017
Discovery Communications’ has concluded its twentieth free-to-air broadcast partnership. The new partnerships with Armenian Public TV and Radio Televizioni i Kosovës (RTK) along with existing agreements with national broadcasters across Europe are part of Discovery’s broad strategy to share the Games with more people, on more screens, than ever before.
The new agreements cover free-to-air audio-visual rights for the Olympic Winter Games PyeongChang 2018 and the Olympic Games Tokyo 2020 in Armenia and Kosovo respectively. Within each specific territory, Discovery Communications has sub-licensed to Armenian Public TV and Radio Televizioni i Kosovës (RTK) exclusive free-to-air audio visual rights for PyeongChang 2018 and Tokyo 2020. The national free-to-air broadcasters will hold select digital rights for the content they broadcast on their linear television channels and select clip rights following the live events. Eurosport maintains rights to air every moment on pay-TV and through its digital and mobile services.
In separate agreements, new partnerships have been forged with the market leading radio services in Poland and Sweden, Polish Radio and Swedish Radio, to further spread the reach and accessibility of the Games. Discovery has sublicensed non-exclusive radio rights, including digital simulcast via Internet and mobile, for the Olympic Winter Games PyeongChang 2018 and the Olympic Games Tokyo 2020.
Peter Hutton, CEO of Eurosport, said: “The signing of Discovery’s twentieth national broadcaster partnership for the Olympic Games is a mark of our progress and commitment to ensuring the Olympic Games reaches more people, on more screens, than ever before.”