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Insight TV has announced a major distribution deal with Siminn, one of Iceland’s leading telecoms companies based in Reykjavik. Siminn has launched Insight TV’s successful 4K linear channel on its UHD IPTV service Síminn Sjónvarp, providing Icelandic subscribers with hundreds of hours of unique high-end content. Iceland has the largest IPTV penetration rate in Europe (68 per cent) and Insight TV is the first UHD channel that Siminn has launched.
Siminn has achieved penetration of just over 60 per cent of the Icelandic pay-TV market. It provides subscribers with the option of three international packages ranging from small to large. Insight TV will be added to all three packages, which include up to 80 channels. For subscribers that don’t yet have access to a UHD screen, the channel will also be available in HD. This deal further highlights Insight TV’s huge growth in the past 12 months and its commitment to deliver the highest quality 4K UHD content worldwide.
“Insight TV is making major steps in the 4K UHD world and we’re very happy to partner with them to provide our subscribers with a wide range of exciting UHD content,” says Palmi Gudmundsson, EVP of Programming at Siminn.
Graeme Stanley, Commercial Director of Insight TV, adds, “Working with distribution partners like Siminn provides even greater global reach. The contract gives us the opportunity to reach more viewers in Iceland providing them with the best picture quality and with creative content based on global trending topics and social influencers.”