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Irdeto, a specialist in digital platform security, has announced that its Irdeto TraceMark forensic watermarking solution has passed ChinaDRM Lab’s security evaluation test. ChinaDRM Lab is the official testing organisation of the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) of the People’s Republic of China. The certification recognises the robustness of Irdeto TraceMark and will enable operators in China to monetise OTT offerings and build a 360-degree anti-piracy strategy around their ecosystem of content offerings.
“In order to keep pirates at bay, content owners and operators need to implement a comprehensive, 360-degree anti-piracy strategy that includes detection, monitoring, education and enforcement,” said Rory O’Connor, Vice President of Cybersecurity Services, Irdeto. “A key component of this 360-degree anti-piracy approach is forensic watermarking. With Irdeto TraceMark™ forensic watermarking being recognised by ChinaDRM Lab for its robustness, operators in China are now able to securely distribute high-quality content and services with confidence.”