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In the fourth quarter of 2016, the Spanish pay-TV industry saw revenues hit €506 million, up 24 per cent from Q4 2015.
A report published by the CNMC reveals that Telefónica took the lion’s share with €420.66 million (against €343.75 million the same period last year) followed by Vodafone with €49.08 million (against €42.86 million the same period last year).
The pay-TV market ended the year with a record 6,062,364 subscribers versus 5,535,413 one year before, up 9.5 per cent. Telefónica leads the market with 3,646,984 subscribers to its Movistar Plus service, almost three times more than Vodafone with 1,278,793 subscribers even though Movistar has lost clients (at the end of 2015 it had 3,869,387) and Vodafone has added 200,000 (it had 964,299 subscribers at the end of 2015).
According to CNMC, pay-per-view services are growing again with online film rentals. Spaniards spent €1,704,341 on ppv cinema versus €940,894 one year earlier.
The TV ad market amounted to €516 million in the quarter, of which €508 million corresponded to FTA TV.