Doctor Who gets brand boost in China

BBC Worldwide has announced a Memorandum of Understanding (MOU) with Chinese media company, Shanghai Media Group Pictures (SMG) that will see expansion of the Doctor Who brand in China.

The agreement will see BBC Worldwide working with SMG  to increase the Doctor Who fan base in China, exploring future opportunities as well as exchanging expertise between the two teams. The MOU comes on the back of a content deal that BBC Worldwide also signed with SMG Pictures yesterday evening.  The deal will see the entire catalogue of Doctor Who including spin-offs, Torchwood and Class available on popular TV channels and on-demand platforms all over China.

The deal not only covers Showrunners Russell T Davies and Steven Moffat’s Series 1- 10, but also incoming Showrunner Chris Chibnall’s yet-to-film Series 11, as well as a first look for Series 12-15.

“This marks the start of a longer and even more fruitful partnership with SMGP,” said Jaclyn-Lee Joe, Chief Marketing Officer, BBC Worldwide. “Doctor Who already has a substantial fan base in China.  Now, Chinese fans will be able to access the entire catalogue of Doctor Who and its spin-offs thanks to this agreement. The MOU is an affirmation of both parties’ commitment to build the Doctor Who brand and grow its fan base in China.”

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