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MTG has launched Viareal, a virtual reality (VR) app that offers viewers in the Nordic region immersive and interactive experiences. In addition to global sports showpieces such as the UEFA Champions League final (on June 3rd), Viareal will deliver exclusive VR content and extensions for esports events, and for MTG’s broadcast and streamed entertainment offerings.
The Viareal app is compatible with all up-to-date Android and iOS devices, with Gear VR and with a range of other VR headsets Through Viareal, viewers can jump right into the centre of the action, visit the dressing room of their favourite sports team or take a virtual tour inside some of MTG’s TV series such as ‘Paradise Hotel’. Exclusive VR experiences available at launch include extensions to TV shows, major sports events such as boxing’s ‘Nordic Rumble’, and ESL’s and DreamHack’s global esports competitions.
Viareal will also offer original VR productions tailored for VR platforms and headsets, including ‘Norwegian Love’, ‘Nordic Haute Route’, and ‘VR & Chill’. These productions focus on content that creates an immersive experience.
Anders Jensen, EVP MTG AB, Chairman Nordic Entertainment Board & CEO MTG Sweden: “MTG is constantly evolving to meet changing consumer behaviours – innovation is part of our DNA. The combination of Viareal and MTG’s storytelling will take the viewer experience to the next level, and the UEFA Champions League final is a spectacular occasion to continue exploring this incredible technology.”