Chinese media group StarTimes is investing $7 million to build a new production facility to boost African creativity for its fast-growing broadcasting interests. The facility is being based in Rwanda.
The commitment was announced last week during the 7th African Digital TV Development seminar, held in Beijing, China, and which attracted more than 400 delegates from 46 African and Asian nations, including 30 African ministers of information and communications, and responsible for broadcasting in their various countries.
Arthur Asiimwe, the Director General of Rwanda Broadcasting Agency was present, and local reports in Rwanda say the cash will be invested in production and dubbing facilities in order to improve private and public TV production with content produced to an international standard.
Pang Xinxing, the president of StarTimes Group opened the event, and said that the African Digital TV Development seminar was a platform geared at deepening co-operation and dialogue for the development of the broadcasting industry in Africa. He stressed that StarTimes is also about to complete its ‘10,000 Villages Satellite TV Project’ backed by StarTimes, as well as the Chinese and African governments.