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comScore has announced an agreement with Charter Communications to expand its integration of Charter’s aggregated and anonymised television data from all US markets into comScore’s TV measurement service. The expansion includes all Charter Spectrum markets added from its transactions with Time Warner Cable and Bright House Networks, as well as viewing information from Charter’s Spectrum TV Everywhere application. The expanded footprint will encompass all Charter Spectrum markets, including New York and Los Angeles.
With the addition of these new markets, comScore’s passive television measurement services will cover over 35 million homes and 75 million televisions. With the inclusion of viewing information from Charter’s Spectrum TV Everywhere application, comScore continues to expand its cross-platform measurement solutions.
“This expansion cements our ongoing relationship with Charter and continues to allow comScore to help our advertising industry clients make more informed decisions,” said comScore’s Chief Executive Officer Gian Fulgoni.