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iflix, the SVoD service for emerging markets, has announced the establishment of iflix Africa to bring its service to sub-Saharan Africa (SSA). iflix Africa will be headquartered in Cape Town, South Africa and trade commercially as ‘iflix’. With launches planned in Nigeria, Ghana Kenya, Tanzania and Zimbabwe, iflix Africa will increase iflix’s global footprint to 23 territories worldwide, with additional regional markets to be added over the coming months.
“As the fastest-growing mobile market on earth, Africa is without question one of the world’s most dynamic regions. We are thrilled to introduce our first-of-its-kind SVoD service here. We are passionately focused on providing the broadest selection of premium content at a price everyone can afford. We can’t wait to tackle both the enormous opportunities and challenges ahead, in serving this incredibly diverse and exciting region,” added Andre de Wet, iflix Head of Africa.