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Altice’s new entertainment cookery channel and 360° media brand My Cuisine will launch on June 12th in France, Belgium, Switzerland and Luxembourg.
Michel Combes, CEO of Altice-subsidary SFR, calls it “the first real global project” from the group. My Cuisine will be available to SFR subscribers, and via OTT on SVoD platform SFR Play.
My Cuisine, which seeks to fill the gap left after Canal+ axed its Cuisine+ channel, will encompass a TV channel, a print magazine, and digital properties including a recipes website, a mobile app and a 30 day catch-up service. It will launch with 480 hours of content, including 40 per cent local programming.
My Cuisine has signed a flagship three year exclusive agreement with FremantleMedia for Jamie Oliver programming in France and Portugal including Jamie’s Quick & Easy Food that marks the return of the chef to a French channel. It has also agreed a deal with US group Scripps Network to deliver 30 hours of TV shows per year from the Food Network and Cooking Channel.
“We strongly invest into original and local production with the aim to also export French cuisine to our 50 million subs worldwide” said Alain Weill, Altice Media MD at a press conference in Paris. My Cuisine will become the first fully non-linear channel and the contents distribution platform we’re setting up will have the capacity to export our shows”.
My Cuisine will also roll out in the US, Portugal and Israel in the coming months.