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AMC launches sponsored Snapchat lens for S3 Premiere of “Fear the Walking Dead”

Ahead of the premiere of new season three episodes of “Fear the Walking Dead” on June 5th, AMC announced today that it has teamed up with Snapchat to create an exclusive “Fear the Walking Dead” zombie themed sponsored lens.  The lens will allow fans of the series to paint their faces with blood, the technique used by characters in the drama to mask their presence and protect themselves from the undead.  As zombies approach within the lens, users can trigger the hand-painted blood marks by opening their mouths.  If no trigger is activated, the zombies overtake your selfie.

Over 166 million people use Snapchat every day.  Snapchat Lenses allow users of the mobile messaging app to apply sophisticated filters and animations to their selfie ‘Snaps’, transforming the images which can then be shared with friends and contacts.  The lens will go live on 4 June from 12am until 11:59pm and will be available free via Snapchat for 24 hours. The Lens is supported by BT. The lens’ Snapcode will also be available starting 4 June for 90 days, allowing users to scan and enjoy the immersive experience.

Kasey Kaufman, Director of Marketing, AMC Global, commented: “We are incredibly excited to be collaborating with Snapchat to support the season three premiere of ‘Fear the Walking Dead’ on AMC.  Our Snapchat lens allows fans to experience one of the most thrilling aspects of the drama.  We’re also delighted to have the support of our local affiliate BT.”

The first half of season three of “Fear the Walking Dead,” an AMC Studios production, will consist of eight episodes airing over six weeks, with two back-to-back episodes premiering on Monday 5 June at 2:00AM simultaneous to the US premiere with a repeat at 9:00PM and a mid-season finale of two back-to-back episodes airing on 10 July. The new season will premiere exclusively on AMC Global in over 125 countries. The series will be available free of charge in the UK to BT customers on the AMC channel, number 332 on BT TV, and to BT Sport Pack subscribers on Sky channel 192.  AMC is also available in HD on both BT TV and Sky with an HD subscription1. The first episode will be simulcast free on the BT Showcase channel.

Following the season three premiere of “Fear the Walking Dead,” the interactive discussion show “Talking Dead: Fear Edition” will premiere on AMC on 5 June at 11:05PM. Featuring host Chris Hardwick spending time with fans, actors, producers and TV enthusiasts, recapping the most recent episode and taking questions and comments from viewers, the show allows fans to interact via social media and welcomes questions from its studio audience.  As well as discussion and commentary on all the latest action, “Talking Dead” presents exclusive behind-the-scenes reports and previews.  Joining Hardwick on the premiere edition of the show will be series stars Cliff Curtis and Alycia Debnam-Carey and Executive Producer Dave Erickson.

As “Fear the Walking Dead” returns for season three, our families will be brought together in the vibrant and violent region formerly known as the U.S.-Mexico border.  International lines done away with following the world’s end, our characters must attempt to rebuild not only society, but family as well. Madison has reconnected with Travis, her apocalyptic partner, but Alicia has been fractured by her murder of Andres. Madison’s son is only a few miles from his mother, but Nick’s first action as a leader saw him and Luciana ambushed by an American militia group — the couple escaped death, Luciana was shot, and Nick no longer feels immortal. Recovering both emotionally and physically, Strand has his sights set on harnessing the new world’s currency, and Ofelia’s captivity will test her ability to survive and see if she can muster the savagery of her father.

Heading into its third season, “Fear the Walking Dead” has solidified itself at the #2 drama in ad-supported cable among adults 25-54 in the US. The series is executive produced by showrunner Dave Erickson, Robert Kirkman, Gale Anne Hurd, Greg Nicotero and David Alpert and stars Kim Dickens as Madison, Cliff Curtis as Travis, Frank Dillane as Nick, Alycia Debnam-Carey as Alicia, Mercedes Mason as Ofelia, Colman Domingo as Strand and Danay Garcia as Luciana. Joining the cast as series regulars for season three are Dayton Callie (“Sons of Anarchy,” “Deadwood”), Daniel Sharman (“The Originals,” “Teen Wolf”) and Sam Underwood (“The Following”), who will play the Otto family, founders of a survivalist organization who prepared for the fall of democracy, but didn’t anticipate the rise of the dead, as well as Lisandra Tena (“Chicago P.D.”) as Lola Guerrero.

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