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Net Insight, a provider of media transport and resource scheduling, has partnered with Swedish Touring Car Championship (STCC), Lagardère and Storyfire to provide an immersive racing viewing experience on mobile devices. The solution will be streamed and available for all fans at the premier of the STCC event at Solvalla, June 17th.
“We are very excited about being able to bring STCC closer to all motor sport enthusiasts and offer them a completely new viewing experience. The TV and media industry is currently going through a huge transformation and this partnership is equally important as it is exciting when it comes to demonstrating the future of television and bringing people closer together”, says Fredrik Tumegård, CEO of Net Insight.
Net Insight has partnered with Storyfire to provide a new sports format for racing that it says “changes the concept of viewing live motor sports”. It includes parallel feeds from well-known motor sport influencers including comments and analysis about the race. The app solution also includes in-car cameras allowing viewers to follow their favourite driver and view multiple feeds at the same time to follow parallel actions on the track. Thus, the solution turns the viewers into their own producers, making them part of the live event.