Atresmedia Internacional reaches 50m homes
June 5, 2017
From David Del Valle in Madrid
Atresmedia Internacional, the International division of Spain’s Atresmedia, operator of Antena 3 TV and La Sexta among others, has reached 50 million homes internationally with its three channels Antena 3 TV Internacional, Atreseries Internacional and Hola TV.
A potential audience of 200 million viewers can now watch these channels. Antena 3 is dedicated to current affairs, national and international news and entertainment programmes; Atreseries airs Spanish TV series; whilst Hola TV focuses on gossip and celebrities.
Atresmedia is also strengthening its presence in the US market now reaching a penetration of 75 per cent in the Latin packages on US operators.