Flowplayer and Lemonwhale merge

Flowplayer, a privately held company in Finland specialising in online video players, and Lemonwhale, a privately held company in Sweden specialising in video platforms, announced that they will merge. The merger creates an online video platform and player proposition with the best performance and end-user experience in the market, and a global leader in deployed online video players.

The new combined company will serve prominent customers with the highest expectations for performance and user experience including enterprise customers Mercedes-Benz, NASA and IBM; content owners including Disney and Universal; publishers including Bonnier, Schibsted and La Nación; broadcasters including Discovery and Yle.

The new company will continue to be privately held, and will operate under the Flowplayer brand. Emanuel Viklund, Lemonwhale’s CEO, will be the CEO of the combined company. Anssi Piirainen, CEO of Flowplayer, will join the management team and drive the transition to a single company.

“Flowplayer is proud to join forces with Lemonwhale’s leading video platform,”
​ says Anssi Piirainen, previous CEO at Flowplayer.​ “They complement us with an extensive video platform that will benefit our current and future customers. Even more importantly, they share our vision of providing the best performing video solution with a great user experience.”

“We have been focused on providing the best user experience and highest performing solution and our previous interaction with Flowplayer has been exceptional. The massive deployment they have achieved for their online video player is amazing, and serves as proof of their performance standards,”
​ says Emanuel Viklund, current CEO at Lemonwhale and new CEO at Flowplayer. “​I am deeply excited by the opportunity this merger creates. The new Flowplayer company has an established base beyond that of any similar competitor.”

The lead advisor on the transaction is PwC.

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