Go to Admin » Appearance » Widgets » and move Gabfire Widget: Social into that MastheadOverlay zone
YuMe, a partner for video advertising leadership and innovation, has released areport and that reveals growing consumer awareness and preference for vertical video as both a content and advertising format.
Vertical video offers a natural experience within mobile and app content as the video is designed for upright, portrait mode viewing. According to the study, vertical video holds significant appeal: 78 per cent of first-time viewers like the content format overall. Vertical video also offers a halo effect for brands that use it for advertising purposes: 65 per cent of viewers say brands that use vertical video are more innovative.
“Interest in vertical video is evidence of a broader trend toward immersive ad experiences that deliver higher brand ROI and engagement,” says Mike O’Donnell, Senior Vice President of North American Sales, YuMe. “Our research affirms that consumers prefer vertical video for mobile video watching. Brands that use vertical video are also viewed positively, and their ads are considered less intrusive. It’s a win-win for brands and consumers.”
Key takeaways from the study include:
Overall Vertical Video Content Format
Brands and Advertisers Use of Vertical Video