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The VoD market in Western Europe will be worth €4.25 billion this year, representing an annual growth of 16 per cent. It will continue growing at annual rate of 17 per cent, reaching €6.7 billion in 2020, according to the “Video on Demand in Europe: 2017-2020” report published by Rome-based consultancy ItMedia Consulting.
Transactional VoD (such as Chili TV and iTunes) will see its market share
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