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Global media company A+E Networks has signed a multi-year subscription agreement with Parrot Analytics, a data science firm which has developed a new technology capable of measuring cross-platform global demand for content. The service will provide A+E Networks, home to among the most powerful brands in the media landscape, with quantifiable and timely data to gauge country-specific, audience interest for specific TV content for several of its programming channels including History, FYI, Lifetime and Viceland. The announcement was made by Sean Cohan, A+E Networks’ President of International and Digital Media, and Wared Seger, CEO for Parrot Analytics.
Cohan said: “Our international business is on an impressive growth trajectory. Using Parrot allows us to understand demand for our premium content around the world and offers us another lens on the consumer. It allows us to understand the relative value of our content and make strategic choices that maximise profitable growth.”