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Reuters, the international multimedia news provider, has announced the findings of the Tomorrow’s News 2017 survey, which show that – in the year the media became the headline – while fake news can be damaging for both news brands and advertisers, brands which advertise on trusted news sites can benefit.
Tomorrow’s News 2017, a global survey conducted in April and May 2017 among 1,711 Reuters.com users, found that advertising on trusted news sites can help build awareness, influence perception and ultimately create a positive response to advertising.
This is the second year that Reuters has conducted the Tomorrow’s News survey and the findings show that news consumers are becoming increasingly savvy and more wary of sensationalism, and they are more likely to fact check their news with other providers.
The survey findings include: